Good design is not an applied veneer.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Design is too important to be left to designers.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

The main goal is not to complicate the already difficult life of the consumer.