A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.
Raymond LoewyToday every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.
Raymond LoewyIt would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.
Raymond LoewyDesign, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.
Raymond Loewy