The most beautiful curve is a rising sales graph.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

The main goal is not to complicate the already difficult life of the consumer.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'