The most beautiful curve is a rising sales graph.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

It all must start with an inspired, spontaneous idea.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.