The most beautiful curve is a rising sales graph.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Good design is not an applied veneer.

Ugliness does not sell.

The most beautiful curve is a rising sales graph.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

I alienated the automotive industry by saying that cars should be lightweight and compact.