Ugliness does not sell.
The main goal is not to complicate the already difficult life of the consumer.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Design is too important to be left to designers.
I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.
Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.