The main goal is not to complicate the already difficult life of the consumer.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Good design is not an applied veneer.