The main goal is not to complicate the already difficult life of the consumer.
Ugliness does not sell.
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
I can claim to have made the daily life of the 20th Century more beautiful.
A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.
Industrial design keeps the customer happy, his client in the black and the designer busy.