The main goal is not to complicate the already difficult life of the consumer.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Good design is not an applied veneer.

I alienated the automotive industry by saying that cars should be lightweight and compact.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

I believe most in educated intuition, in what you get through profound experience.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.