Industrial design keeps the customer happy, his client in the black and the designer busy.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

I can claim to have made the daily life of the 20th Century more beautiful.

It all must start with an inspired, spontaneous idea.

Design is too important to be left to designers.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.