Industrial design keeps the customer happy, his client in the black and the designer busy.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.