Good design is not an applied veneer.
Design is too important to be left to designers.
The main goal is not to complicate the already difficult life of the consumer.
It's a simple exercise; a little logic, a little taste, and the will to cooperate.
Industrial design keeps the customer happy, his client in the black and the designer busy.
The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.