There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

Industrial design keeps the customer happy, his client in the black and the designer busy.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

I believe most in educated intuition, in what you get through profound experience.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'