The most beautiful curve is a rising sales graph.
Never leave well enough alone.
I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
The main goal is not to complicate the already difficult life of the consumer.
Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.