I can claim to have made the daily life of the 20th Century more beautiful.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

The most beautiful curve is a rising sales graph.

Industrial design keeps the customer happy, his client in the black and the designer busy.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'