Don't be afraid to change the model.

I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.

Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.

But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.

Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.

Be brutally honest about the short term and optimistic and confident about the long term.

I don't know of any Internet service that opens on a regional basis.