Don't be afraid to change the model.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Our brand at Netflix is really focused on movies and TV shows.

Be brutally honest about the short term and optimistic and confident about the long term.

Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.

The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

In the U.S., HBO is a very aggressive service.