What's got me excited about the education space is the growth of the Internet over the next 10, 20, 30 years.

Our brand at Netflix is really focused on movies and TV shows.

When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.

The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

Technological revolutions are very hard to predict. My favourite example is someone in 1850 taking care of horses as a farrier. They would have said, "Look, horses have been part of human existence for 5,000 years. We are horse people. It's permanent." But all of a sudden, the internal combustion engine comes along and, with it, oil fields and automobiles, which basically replace the horse completely. So we often have these long periods of stability and then a sudden inflection point.

Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.

Be big, fast and flexible.