Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.
Reed HastingsWhen you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.
Reed HastingsI think there will be 20 years of evolution from linear broadcast to internet television.
Reed Hastings