Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.

I think there will be 20 years of evolution from linear broadcast to internet television.

I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work.

The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

Be big, fast and flexible.