But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.
Reed HastingsAt Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work.
Reed HastingsIn the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.
Reed Hastings