If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.

On the Internet you get continuous innovation, so every year the streams are a little better.

I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.

Technological revolutions are very hard to predict. My favourite example is someone in 1850 taking care of horses as a farrier. They would have said, "Look, horses have been part of human existence for 5,000 years. We are horse people. It's permanent." But all of a sudden, the internal combustion engine comes along and, with it, oil fields and automobiles, which basically replace the horse completely. So we often have these long periods of stability and then a sudden inflection point.

Taking smart risks can be very gratifying.

Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.

Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.