If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.

The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

Be big, fast and flexible.

Human entertainment will have moved on to something new. Then the ultimate challenge for us is, can we figure out what that new form of entertainment is?

I don't know of any Internet service that opens on a regional basis.

At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work.

Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.