If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.

Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.

Interactivity and a better experience aren't always the same thing.

The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

I don't know of any Internet service that opens on a regional basis.

Fibre optic is becoming like electricity. If you look at how electricity spread around the globe 100 years ago, that's what's happening now.

In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.