When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.
Richard BransonIf you offer people a decent service, if you give them you know Internet access, if their phones are not cut off on the trains, you know if you have plugs where they can plug in their computers, and if you have a smiling, cheerful staff; and if you can travel really quickly, then you can make a success out of the rail business.
Richard Branson