Virgin could never have grown into the group of more than 200 companies it is now, were it not for a steady stream of intrapreneurs who looked for and developed opportunities, often leading efforts that went against the grain.

Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?

I'm not the sort of person who fears failure.

There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.

Success Comes from listening to your customer.