If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.
Richard BransonDevelop the business around the people; build it, don't buy it; and, then, be the best.
Richard BransonTo achieve consistently terrific customer service, you must hire wonderful people who believe in your company's goals, habitually do better than the norm and who will love their jobs; make sure that their ideas and opinions are heard and respected; then give them the freedom to help and solve problems for your customers. Rather than providing rules or scripts, you should ask them to treat the customer as they themselves would like to be treated - which is surely the highest standard.
Richard Branson