There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.
Richard BransonClearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.
Richard BransonWe, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
Richard Branson