If you want to stand out from the crowd, give people a reason not to forget you

Screwing business as usual fundamentally recognises that doing good is good for business.

My definition of success? The more you are actively and practically engaged, the more successful you will feel.

The time to go into a new business is when it’s badly run by others.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

I've had to create companies that I believe in 100%. These are companies I feel will make a genuine difference. Then I have to be willing to find the time myself to talk about them, promote them and market them. I don't want to spend my life doing something that I'm not proud of.

All good leaders listen to their people and empower them to go away and turn any innovative ideas they have into a reality.