If you want to stand out from the crowd, give people a reason not to forget you

When I was young, every time I criticized someone, my mother would stand me in front of the mirror and say: 'The flaws you see in others are actually a reflection of yourself.' That taught me to pay close attention when I looked at others.

Every business will face tough times.

We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.

I believe that drudgery and clock-watching are a terrible betrayal of that universal, inborn entrepreneurial spirit.

There's no better satisfaction than watching the people around you, who have worked day and night to get something right, realising the dream.

In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.