I think because I have great difficulty saying the word, 'no,' almost every day's a different adventure.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

Kitesurfing is one of the greatest sports in the world. I highly recommend this to anyone who has access to the ocean. There is nothing more freeing than being out there and kitesurfing. When my schedule permits, it's the first thing I do in the morning, before I have breakfast. Tennis is also fun, especially against someone far better at the sport than I am.

My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.

My biggest motivation? Just to keep challenging myself

Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.

In the beginning it was just about the business - now it's about the brand.