Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.
Richard BransonWhatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard BransonIf you want to be a Millionaire, start with a billion dollars and launch a new airline.
Richard BransonA generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.
Richard BransonLook, if you can indulge in your passion, life will be far more interesting than if you're just working. You'll work harder at it, and you'll know more about it. But first you must go out and educate yourself on whatever it is that you've decided to do - know more about kite-surfing than anyone else. That's where the work comes in. But if you're doing things you're passionate about, that will come naturally.
Richard Branson