There have been times when I could have succumbed to some form of bribe, or could have had my way by offering one. But ever since that night in Dover prison I have never been tempted to break my vow.. My Parents always drummed into me that all you have life is your reputation: you may be very rich, but if you lose your good name you'll never be happy.
Richard BransonWhatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard BransonTravel the world and meet people. I've been fortunate enough to see so much of the world, and being able to do so has brought me so many wonderful friends and experiences. There is no better way to learn than exploring new places.
Richard BransonI think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
Richard Branson