It's better to say nothing than spend 1,000 words or an hour speech saying nothing. Get to the point.

I enjoy the company of other people. That's where I get most of my satisfaction from

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

Every risk is worth taking as long as it's for a good cause, and contributes to a good life.

I've obviously been born fortunate. I love people. I enjoy every single minute of my life.

I like challenges in life and pushing myself out of my comfort zone.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.