You can create a business, choose a name, but unless people know about it you're not going to sell any products.

When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

In Africa, villagers look up to elders; they are the moral voice of their community.

I know enough to know that no man is an island.

Respect is how to treat everyone, not just those you want to impress.

There are millions of people out there who would love to become astronauts, who'd love to go to space - they'd love to look back at this wonderful world from space. That will be the engine that will enable us then to develop spaceships to transport people around the world at tremendous speeds in an environmentally friendly way.