You know I think if the people who work for a business are proud of the business they work for, they'll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.
Richard BransonWe [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.
Richard BransonWhat can you do to make a difference? And why should you do it? (...) the scale of one's social investments doesn't matter. What matters is that you operate as a force for good at every scale available to you.
Richard Branson