You can create a business, choose a name, but unless people know about it you're not going to sell any products.

I don't live my life thinking about "if only." I just try to think positively about the future. We'll never know for certain what would have happened if we'd gone to Iraq. The important thing is that we've got to do everything we can to prevent other wars.

I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.

I've taken many knocks over the years but it has only made me stronger and more determined to succeed.

I am a great believer that you need passion and energy to create a truly successful business.

Be swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage for you.

You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.