I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

The best advice I could give anyone is to spend your time working on whatever you are passionate about in life.

Have fun, work hard and money will come. Don't waste time - grab your chances. Have a positive outlook on life. When it's not fun, move on.

If something can't be explained on the back of an envelope, it's rubbish.

I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.

If you look after your staff, they'll look after your customers. It's that simple.