I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I had no plans to be an entrepreneur. I just wanted to be a journalist and write for a magazine. At 15, I just decided to leave school and launch a national student magazine.

An exceptional company is the one that gets all the little details right.

Entrepreneurial business favours the open mind. It favours people whose optimism drives them to prepare for many possible futures, pretty much purely for the joy of doing so.

As a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.