Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.
Richard BransonMy general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'
Richard BransonI've been taught not to have any regrets. If we were to add up all of the hours spent regretting mistakes and use that time to develop new ideas, who knows how many brilliant new businesses would be created.
Richard BransonIf people are jumping down people's throats all the time, in the end, they'll just shrivel up like a flower shrivels up that's not watered.
Richard Branson