Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
Richard BransonDon't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
Richard BransonFailing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.
Richard BransonYou shouldn't be looking for people slipping up, you should be looking for all the good things people do and praising those.
Richard Branson