Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it

I'm not the sort of person who fears failure.

In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

We will be producing supersonic planes which will go far, far faster than Concordes. New York to Tokyo could be less than an hour. You could be traveling at 19,000 miles an hour orbitally.

The truth is this: the Earth cannot provide enough food and fresh water for 10 billion people, never mind homes, never mind roads, hospitals and schools.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.