Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

It's obviously incredibly important to keep the body fit in order to keep the mind fit, and be able to find time for friends.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

We've all got to do everything we can to avoid conflicts.

If you have conflicts, everything breaks down in society. Kids can't go to school. Basic health can't be looked after. Every aspect of society falls apart.

My mother always taught me never to look back in regret but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me. I have fun running all the Virgin businesses-so a setback is never a bad experience, just a learning curve.