Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

When you are ready to make your first hires, look for people who understand your passion, want to add to your ideas and can envision ways to make improvements.

You shouldn't be looking for people slipping up, you should be looking for all the good things people do and praising those.

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

I want Virgin to be as well-known around the world as Coca-Cola.

If you do something for fun and create the best possible product, then the profit will come.