I want Virgin to be as well-known around the world as Coca-Cola.

Remain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.

The risk is worth it. Mike would have been the first to say that.

All you have in life is your reputation: you may be very rich, but if you lose your good name, then you'll never be happy. The thought will always lurk at the back of your mind that people don't trust you.

If you don’t enjoy it, don’t do it. You must love what you do.

What matters is working with a few close friends, people you respect, knowing that if times did turn bad these people would hold together.

Every great movement in the world starts with a tiny group of people who simply refuse to accept a situation.