I want Virgin to be as well-known around the world as Coca-Cola.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

I just love life. I mean, you know, I love every second of it. I love people.

It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.

I've had to create companies that I believe in 100%. These are companies I feel will make a genuine difference. Then I have to be willing to find the time myself to talk about them, promote them and market them. I don't want to spend my life doing something that I'm not proud of.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.