Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.

We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

If we can just get young people to do the same as their fathers did, that is, wear condoms

You're offering a great service. People are tuning in. So continue to find great people, continue to do what you're doing. And do it better than your rivals. I know that's easier said than done.

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.

It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.