Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.

If you offer people a decent service, if you give them you know Internet access, if their phones are not cut off on the trains, you know if you have plugs where they can plug in their computers, and if you have a smiling, cheerful staff; and if you can travel really quickly, then you can make a success out of the rail business.

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

I rely far more on gut instinct than researching huge amounts of statistics.

I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.

I've obviously been born fortunate. I love people. I enjoy every single minute of my life.

Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.