Not enough people realize the satisfaction you can get from really pushing yourself to the limits.

What matters is working with a few close friends, people you respect, knowing that if times did turn bad these people would hold together.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

I've been very lucky. I come from a very close family. I'm also in a relationship that's been really good. Lasted a long time. We've got wonderful kids from that relationship, and they've had the benefit of being together. It's fantastic to have that sort of togetherness. It's a rarity these days.

Never go into business purely to make money. If that's the motive you're better off doing nothing.

As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation.

I'm not superstitious. I don't really believe in star signs, sorry, or superstitions.