You know I think if the people who work for a business are proud of the business they work for, they'll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.

We've all got to do everything we can to avoid conflicts.

It's incredible to get people to turn out right in the middle of no where.

Flowers flourish when they're watered, and shrivel up when they're not. People are no different. The best leaders are the ones who look for the best in people.

Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.

Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.

If you have an idea that's going to make a big difference to people's lives, and other people are not doing it, you know, just say "screw it," do it and get on with it, and give it a go.