You know I think if the people who work for a business are proud of the business they work for, they'll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.

It is important to remember that life is not a dress rehearsal and that none of us should waste our time on doing things that don’t spark fires within us. My golden rule for business and life is: We should all enjoy what we do and do what we enjoy.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

The important thing is that you've got a strong foundation before you start to try to save the world or help other people.

It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.

We must rapidly wean ourselves off our dependence on coal and fossil fuels.

When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire ... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.