People do not mind people who try things and fail. If you're a good entrepreneur, you're not going to succeed in every single thing you try. You've got to try to succeed at more things than fail.

Life is a series of ups and clowns. Make it worth your wild!

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

Don't think about making money, think about making a difference, spot where others are doing it badly and do it better

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

If you don't make bold moves, the world doesn't move forward.