My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.

Do not be embarrassed by your failures, learn from them and start again.

In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.

Failing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.

By nature I am curious about life, and this extends to my business.

Drive, determination, passion and hard work are all free and more valuable than a pot of cash.

If you look after your staff, they'll look after your customers. It's that simple.