There is no real difference between work and play - it’s all living.

I've been very lucky. I come from a very close family. I'm also in a relationship that's been really good. Lasted a long time. We've got wonderful kids from that relationship, and they've had the benefit of being together. It's fantastic to have that sort of togetherness. It's a rarity these days.

I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.

I want Virgin to be as well-known around the world as Coca-Cola.

Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.

I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.