If something can't be explained on the back of an envelope, it's rubbish.

I make up my mind about whether I can trust someone within 60 seconds of meeting them

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.

Two bricklayers work side by side. The first lays bricks. The second builds magnificent cathedrals. Think small vs. think big.

Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.

I think a lot of becoming an entrepreneur is something which people have to learn just from getting out there and giving it a go, and having to learn the art of survival.