Lavish praise on people and people will flourish; criticize people and they'll shrivel up.
Richard BransonI'm not superstitious. I don't really believe in star signs, sorry, or superstitions.
Richard BransonYou can never go too far wrong by thinking like a customer whoโs new to the business.
Richard BransonValues cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Richard Branson