The best lessons are usually learned from failure. You musn't beat yourself up if you fail - just pick yourself up, learn as much as you can from the experience and get on with the next challenge...The brave may not live forever, but the cautious never live at all.

Business opportunities are like buses, there's always another one coming.

Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.

Screw it, let's do it - Just get on with it and do it

Don’t just play the game – change it for good.

It's better to say nothing than spend 1,000 words or an hour speech saying nothing. Get to the point.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.