Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.

Kite surfing is a great way of keeping fit. Kiting is great because you're bouncing over the waves and you're surfing the waves. I do quite long kite surfs-50 miles in a day.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

Global warming is another big area that we need to get on top of. And diseases in Africa, which we're also working on and seeing if we can make a difference on. And there are lots of issues that governments seem to be blind about.

It's really important to find an hour or two to a day to make sure that you keep healthy, keep fit. It's very easy just to forget that aspect. And if you're feeling really good and fit, I think you can get two or three extra hours a day of hard work in as well.

Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.

I am a great believer that you need passion and energy to create a truly successful business.