A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.
Richard BransonA good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small. So speed is of the essence.
Richard BransonWe need a new way of doing business to get out of the present crisis ... Absolute greed has come close to bankrupting the world. Thanks to the crisis that certain businesses have dumped on everyone a lot of people are going to suffer on a global scale. All of us must learn. It is all the more important that those business leaders that are left standing try to be a force for good.
Richard Branson