There are some nasty, nasty incidents taking place in the world, but [it's] much better than it used to be.

You can never go too far wrong by thinking like a customer who’s new to the business.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.

Kitesurfing is one of the greatest sports in the world. I highly recommend this to anyone who has access to the ocean. There is nothing more freeing than being out there and kitesurfing. When my schedule permits, it's the first thing I do in the morning, before I have breakfast. Tennis is also fun, especially against someone far better at the sport than I am.

However small a company, its founders should try to expand people's opportunities and choices.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.