It is important to remember that life is not a dress rehearsal and that none of us should waste our time on doing things that don’t spark fires within us. My golden rule for business and life is: We should all enjoy what we do and do what we enjoy.

I want Virgin to be as well-known around the world as Coca-Cola.

When people screw up, give them a second chance.

Never take your eyes off the cash flow because it's the life blood of business.

You need lucky breaks to be successful.

With all my employees, I listen to them, trust in them, believe in them, respect them and let them have a go! I never believe I know better than they do and have been fortunate over the years to build up a very strong management team whom I can trust and take advice from.

First and foremost, any business proposal I like must sound fun.