Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

I am always working on the go. I have never had an office that I work out of and work has become intertwined with my personal life. Fortunately I am able to work from my home and can answer my e-mails in the morning, play tennis or kitesurf in the afternoon to keep fit and have meetings or phone calls in between.

I had no plans to be an entrepreneur. I just wanted to be a journalist and write for a magazine. At 15, I just decided to leave school and launch a national student magazine.

THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

Life can seem rather unreal at times. Alive and well and loving one day. No longer there the next.

My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

The best advice I could give anyone is to spend your time working on whatever you are passionate about in life.