Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

The companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.

If somebody offers you an amazing opportunity but you are not sure you can do it, say yes-then learn how to do it later!

Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.

We must rapidly wean ourselves off our dependence on coal and fossil fuels.

If you get into entrepreneurshi p driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.