Can you afford to ignore China? It's like saying you can afford to ignore the internet. I don't think so.

We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your future.

People flourish if they’re praised.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.

I moved into a nice houseboat in Little Venice when I was 15 years old. I found a girlfriend called Monday and a houseboat called Friday, so I had the week sewn up.