I never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

Lavish praise on people and people will flourish; criticize people and they'll shrivel up.

Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

I believe in goals. It's never a bad thing to have a dream. If something is really what you want to do, just do it. Whatever your goal.

We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.