I never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.

I believe in goals. It's never a bad thing to have a dream. If something is really what you want to do, just do it. Whatever your goal.

First and foremost, any business proposal I like must sound fun.

In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.

I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.

Don’t just play the game – change it for good.

Most "necessary evils" are far more evil than necessary.