It's really important to find an hour or two to a day to make sure that you keep healthy, keep fit. It's very easy just to forget that aspect. And if you're feeling really good and fit, I think you can get two or three extra hours a day of hard work in as well.

Never go into business purely to make money. If that's the motive you're better off doing nothing.

Never to be frightened of taking risks and always follow your instincts!

Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours

Entrepreneursh ip is a great leveller, since having the benefit of a wealthy background or a generous investor isn't always an advantage. The wonderful thing is that money is not the sole currency when it comes to starting a business; drive, determination, passion and hard work are all free and more valuable than a pot of cash.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

Protect your reputation. Don't be afraid of making mistakes.