Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Richard BransonThere isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.
Richard BransonI think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
Richard Branson