My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.
Richard BransonMost skills can be learned, but it is difficult to train people on their personality.
Richard BransonConfidence breeds confidence and negativity breeds negativity. Treat those around you with respect and dignity and they will thrive.
Richard BransonI set up this magazine called Student when I was 16, and I didn't do it to make money - I did it because I wanted to edit a magazine. There wasn't a national magazine run by students, for students. I didn't like the way I was being taught at school. I didn't like what was going on in the world, and I wanted to put it right.
Richard Branson