I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Richard BransonI think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.
Richard BransonOne night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risquรฉ, so, thinking it would be an attention-grabber, we went with it.
Richard Branson