I've obviously been born fortunate. I love people. I enjoy every single minute of my life.

Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.

Screw the competition - focus on good customer service.

We spend most of our lives working. So why do so few people have a good time doing it?

I've had many challenges - every entrepreneur does - it's the nature of the beast.

I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist.

Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.