I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
Richard BransonI personally don't believe anything is impossible. With enough determination and effort, almost everything is possible.
Richard BransonI have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.
Richard BransonThose people who spend their time working on things they love are usually the ones enjoying life the most. They are also the ones who dared to take a risk and chase their dreams.
Richard BransonI suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.
Richard Branson