I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.

I think it's important we continue to find new ways for start-up businesses to get access to funding, mentorship and business advice.

No matter how big you are, details count!

And if after all this you eventually fail; don't take it personal. Don't be ashamed to start all over again.

With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights.

Learn to live on the edge.

Sometimes the riskiest decision you can make is to do nothing.