There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

If you don't have time for the small things, you won't have time for the big things

I like to take chances on people, and whenever possible, promote from within - it sends a great message to everyone in the company when someone demonstrates a passion for the job and leadership skills at every step along the way and is rewarded with a leadership role.

Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a principle we've embedded across the Virgin family for more than four decades.

If you follow your dreams and spend your life doing what brings you joy, you are more likely to find success

Unless you dream, you're not going to achieve anything.