A company is people … employees want to know… am I being listened to or am I a cog in the wheel? People really need to feel wanted.
Richard BransonWhatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard BransonI believe in myself. I believe in the hands that work, in the brains that think, and in the hearts that love.
Richard BransonWhat's the quickest way to become a millionaire? Borrow fivers off everyone you meet.
Richard BransonValues cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Richard Branson