We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.
Richard BransonMy people are at the core of everything I do, and I recognize the importance of giving them the flexibility to balance work around their personal lives.
Richard BransonWhen you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.
Richard BransonAs an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.
Richard Branson