Brands always mean something. If you don't define what the brand means, your competitors will
Richard BransonA generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.
Richard BransonAt the end, entrepreneurship is not about wearing expensive suits and earning a lot of money. It is all about being true to yourself, to your values in life. Your dreams.
Richard BransonA company is people … employees want to know… am I being listened to or am I a cog in the wheel? People really need to feel wanted.
Richard BransonIt's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.
Richard Branson